Communicating

You can’t please all of the people all of the time, but if you take the time to get to know your bidders, and let them get to know you, you’ll build better relationships with your customers and therefore better trust.

Taking the time to assist and get to know your bidders during the auction leads to:

• increased customer satisfaction
• increased positive feedback
• reduced negative feedback

  Which in turn leads to:

• increased sales volume
• increased average sale price
• increased bids per item
• reduced non-paying bidders
• reduced time and expense of relisting items

Manage your Listings

• Designate a qualified, dedicated salesperson to thoroughly manage your eBay Motors listings
• Establish a process to initiate contact with your bidders during the auction and to ensure the prompt and efficient response to all your emails and phone calls

CARad software can help. CARad software has features that automate your communication with bidders to make more efficient use of your time and effort.

Verify Bidders
Communication is your first, best, and last line of defense against Non-Paying Bidders. We all know that you can’t prevent non-paying bidders all of the time, but if you take the time to get to know your bidders, you’ll be better able to identify those who are likely not to follow through with the transaction. Taking the time to assist and qualify your bidders leads to:

• Increased average sale price
• Minimized non-paying bidders
• Reduced time and expense of relisting items

Work Your Leads
Every bidder is a buyer walking on to “your lot.”

• Don’t let prospects leave “your lot” without communicating with them
• Contact your bidders
• Do not wait for the opportunity to come to you.
• Leverage the fact that eBay Motors provides you with the means to contact your bidders through the “Find Members” page
• Designate a qualified salesperson to manage your eBay Motors listings and work all of your leads
• CARad software can help make it easy

Assist Potential Buyers in the Process of Buying a Car
Many bidders are willing but unprepared. Earn their trust by helping them through the process. Make sure that they have all their “ducks in a row” and are truly ready to buy. If they don’t have their “ducks in a row,” sell them some ducks! Revenue from Warranty and F&I can easily double your margin, but you have to sell it.