Reserve Price Some listings have a reserve price, or a hidden minimum price, on their item. How it works: A reserve price is the minimum price a seller is willing to accept for the item. As a buyer, you are not shown the reserve price. If the reserve price has not been met, “reserve not met” will appear next to the current bid. The seller is not obligated to sell the item if the reserve price is not met. The winning bidder must meet or exceed the reserve price and have the highest bid. When there is a reserve price, bid as usual, entering the maximum amount you're willing to pay for the item. Once the reserve has been met, the item will sell to the highest bidder when the auction closes.
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